Who is Futureplay?
Futureplay Games, a Finnish mobile game company, has been making waves in the gaming industry with its innovative approach to game development. With a focus on the View To Play concept, Futureplay is redefining the way players engage with mobile games.
Background and Experience
Established in Finland, Futureplay Games is led by Jami Laes, a seasoned professional who has contributed to the development of popular games like \”Angry Birds.\” The studio has already released several mobile games, including \”Farm Away!\” and \”Build Away!\” These games have distinguished themselves by avoiding in-app purchases and instead relying on advertising for revenue, a model they refer to as View To Play.
The View To Play Concept
View To Play is a unique approach to mobile gaming that differs from the traditional Free To Play model. Instead of emphasizing in-app purchases, Futureplay encourages players to earn in-game currency by watching video advertisements. This concept is based on the idea that players are more receptive to ad-based products because they receive additional game time and energy in return for their attention.
Success and Growth
Futureplay’s strategy has proven to be successful, as evidenced by the company’s rapid growth. The monthly active users of their games have exceeded 2 million, and the cumulative number of ad impressions has reached over 150 million. This impressive growth can be attributed to the studio’s commitment to creating engaging and enjoyable game experiences that players can access in their spare time.
Financial Backing
In August 2021, Futureplay Games secured a $2.5 million funding round. This injection of capital will be used to further develop the View To Play concept and expand the company’s presence in the mobile gaming market.
Future Plans
Looking ahead, Futureplay is poised to continue its upward trajectory. The company plans to leverage its expertise in creating high-quality, ad-based games to attract even more players. By focusing on the unique View To Play model, Futureplay is confident that it can maintain its position as a leader in the mobile gaming industry.
Table: Futureplay Games’ Financial Highlights
| Year | Monthly Active Users | Ad Impressions | Funding Amount |
|---|---|---|---|
| 2018 | 500,000 | 50 million | $0 |
| 2019 | 1 million | 100 million | $0 |
| 2020 | 1.5 million | 150 million | $0 |
| 2021 | 2 million | 200 million | $2.5 million |
Conclusion
Futureplay Games is a shining example of innovation in the mobile gaming industry. By embracing the View To Play concept, the company has managed to create a unique and engaging gaming experience for players worldwide. With a strong financial backing and a commitment to growth, Futureplay is poised to continue its success and redefine the future of mobile gaming.